PACKAGING DESIGN / BRANDING / WEB DESIGN / STYLE GUIDE

The logo, branding, and packaging for Rebellion were all designed to complement the active, inspired, and passionate lifestyles of their customers. We wanted the brand to be friendly, yet also a little adventurous and a tad daring — a more modern and lively take on lightly vintage.

The Rebellion brand is more than just ‘rebelling against in the traditional sense — it’s about rebelling against the normalcy of everyday life. It’s about making the conscious choice to alter the status quo in every way, big or small. To pave your own road or dive off the deep end, because you’re all in!